Interactive Video Marketing Platform

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August 23, 2017 • Featured, Video Marketing

Honesty the best policy in parenting ads


Blog honesty parenting

In this series, we recommend content that will help draw you closer to your chosen user, provide game-changing trends and insights that step up your flair for video.

According to Adweek, August 2017, brands are “shifting away from aspirational messages with an idealised vision of family and instead infusing campaigns with moments of realism.”

In an era where parents are bombarded with ads and social media posts, vying for their shortened attention spans is critical. Brands need to reinvent themselves into as down to earth, value-creating and honest in their representation. Speaking intelligently to today’s parents will require thinking up of stories that can engage with their emotional touchpoints.

The anxiety and pressure that comes with belonging somewhere and comparing with what other parents are promising their kids is real. Here we show some examples of parenting brands that are transparent and vulnerable and that create meaningful videos that bind them with their viewers.

Providing practical guidance through tutorials

Parents are spoilt for choice when it comes to information sources and are always looking for easy to understand tips and knowhow. Johnson’s Baby comes to the rescue to parents in need of a good night’s sleep and delivers a tutorial for soothing toddlers for a peaceful night

Using identifiable brand influencers

Reality shows are wildly successful and have a huge following — brands are certainly well aware. It Takes Gutz To Be A Gutierrez, is a reality series that resonates with female viewers in the Philippines. Providing the best nutrition possible and helping parents with their kids’ transition to drinking milk is central to NIDO’s mission and their target audience includes housewives and young moms. The use of influencers that identify with the brand creates transparent and memorable messaging and connects them to housewives and young moms in the Philippines.

Telling a story featuring an everyday situation

Getting your kids into the car and struggling with their yelling and tantrums is enough to put any family off a vacation. #BehindCarDoors takes a candid and entertaining look at how the time spent in the car is invaluable to learning more about our kids. Through recreations of the funny, the mundane, the unavoidable and the ugly, Renault positions its vehicle as one that is family-friendly. The video was viral on social media, showing how family time in the car is spot on for meaningful interactions and conversations that draw the family closer.

Using testimony in a relatable and real way

Being a parent as everyone else is a vulnerable and fallible task. Krafts Mac N Cheese uses humorous confessions from parents about their imperfections and makes it into an ad that tugs at parents’ heartstrings. The ad isn’t encouraging you to swear in front of your kids but providing an objective and invaluable lesson as how you should educate your children if they catch you doing it!

Telling stories well requires fresh and honest ideas

These brands have catapulted their success and engaged audience through storytelling. By using fresh and honest ideas in their advertising, brands can keep their parents as long-term viewers of their ads and be sure they are remembered well.

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August 16, 2017 • Featured, Video Marketing

Building Credibility for your Business with Videos

Credibility Business VideosThe way in which people are consuming information and have brands captured in their memory is fast changing. From Amazon to Netflix to digital marketing videos shared on Facebook, video is fast becoming the most powerful way for storytelling and getting your message across to the audience you’re targeting.

These days, digital marketing videos are a component of a larger, continuously evolving campaign. Delivering a clear and focused message, they help to add a personable touch, lend a more visual feel and drive in the larger theme through telling a story that will stay with you or connect to your senses. Here we share a sampling of the various video formats you’ll want to help drive you closer to your audience and create interaction and an ongoing relationship.

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August 11, 2017 • Interactive Ads, Video Marketing

How Wootag’s favourite brands are crushing the content game

Crushing the Content Game

The game of “content” is a challenging one to play and stay competitive in. With so much content floating around us, it’s often difficult to gauge what the audience would like to see. One thing we can do is learn by example. Here are a few of our favourite brands showing us how content can be made worth the viewer’s time.

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August 3, 2017 • Interactive Ads

Wootag drives human touch and engagement in the Philippines

Wootag started with a vision for videos to drive human touch and to be more than something intended only for human eyes. Our journey started two years back and within three months we took on the Philippines as if it were love at first sight. We are delighted to have onboard Globe as our first customer and witness Filipino audiences sharing and consuming great content. Today over 1 million eyeballs in the Philippines are engaging with videos of Wootag’s clients including the likes of Globe, Nestle and Loreal !  We look forward to updating you on our exciting developments as our journey only has just begun …

Filipinos emerging as the most active Internet consumers

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December 28, 2016 • Video Marketing

Content Hacks for Sports Video Marketing

Sports Content

What do you first think of when you see the word “sports related videos”? If you are dealing with sports products and considering video marketing for the same, the logical step would be to create a video along the product usage. But in this space, there is a lot you can do content wise when it comes to creating popular sports videos. Marketing here is about creating the excitement with live events, the gears sportsmen use, the thrill of watching them play and the emotions that are experienced during a game.

The following examples will help you come up with different strategies for your sports based videos. We hope these ideas will get you started on your marketing campaign, and help you create that video with a difference.

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December 2, 2016 • Video Marketing

Making your video content click worthy

Click Videos

I have recently found my admiration for the comments section. For example, I came across an article on the “Advertising Age”. The article discussed how the Zen baby Zen ad campaign got it all right. While it did give a lot of insight into what practices make a video content click, I found myself drawn to the comments below the video itself. It was interesting to see people write that “this is the best commercial ever”(with multiple exclamation points)” or that if the viewer had a baby, she would buy this product. It got me thinking that in this ever-changing world of content, it must be hard to create that rule book which specifies how the content can click with its audience. But in the meantime, we can all look at examples and try our best to get it close to “right”.

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October 17, 2016 • Interactive Ads

Content Hacks For Your Fashion Videos

Interactive Fashion

The election frenzy is on and every other day we see something interesting pop up on our news feed. Well, don’t worry, we are not here to get into a political debate. We are here because we have realized one thing. Whether it is a political convention or just a walk to the park, fashion is at the heart of it all.  So when my news feed showed up with this article on how Ivanka Trump’s Studded Sheath Dress, which she wore at the RNC was sold out the very next day, I knew a fashion post was calling. So here we are with our chosen list of YouTube channels and Fashion Vloggers stealing some important content strategy for your fashion campaign.

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August 28, 2016 • Interactive Ads

Tapping the Facebook Continent with Powerful Interactive Videos

It’s morning, and I have my cup of coffee in one hand and my mobile phone in the other. I am scrolling through my Facebook Page when I see someone share a video of Mo Farah  winning the 10,000 m Gold, despite having a brief fall. The video has the background music very aptly selected with the song “I get knocked down, but I get up again”, and shows the victorious moment at the end. This is definitely going to be a part of my motivational videos to watch when I feel like I need some visual pep talk. I scroll down further and see an exercise video my friend, who is also a fitness instructor, has posted. I check to see if I can I repeat these exercises at home. This goes one for some time till I reach the bottom of my coffee cup.

Videos on Facebook have become a part of our daily internet life. If you look at the reports on Comscore.com you will see that Facebook comes next to Google sites (primarily Youtube) in desktop video rankings. In fact, in August 2014, as reported by Beet.TV, Facebook surpassed Youtube in Desktop viewing. So if you are considering video marketing it’s definitely the time to consider Facebook as a platform in itself to promote your videos.

Facebook as a platform for your videos is interesting because you see these videos showing up on your feed when you are not particularly looking for something. Before you know it, if the visuals and the video content are right you have not just watched the video,you have shared it as well. Considering that Facebook is no more just a social media platform to make connections, but also one to create a strong brand image, marketing videos immediately become a part of this brand building activity. Collectively we not only watch more videos, but we also post more videos. As wersm.com published in April this year, Facebook boasts of almost 8 billion daily video views.

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August 14, 2016 • Video Marketing

From passive viewing to active decisions #gobeyondviews

Go Beyond Views

Go Beyond Views

When done right, video content, be it a high-production branded campaign or an amateur homemade video, can reach millions overnight. Whether it’s a light-hearted moment captured by Chewbacca mum or SKII’s emotionally-charged story about unmarried Asian women, videos continue to dominate the digital realm, and is showing no signs of stopping. And much of that sharing, discussion, and conversion happens within one’s palm.

Around 4 in 10 people living in Asia Pacific owning a smartphone (eMarketer), and thanks to the competitive pricing and improved internet speeds of mobile data plans, consuming videos on the go now is becoming like second nature to users. And there’s plenty of potential for brands to fit into this space.

Video marketing has proved to be effective in raising the brand image and increasing audience engagement. As a one minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research, it’s no wonder that videos are becoming the preferred marketing tool for e-commerce. Here’s how the magic happens:

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